Then there is the infuriating psychological quirk of " hedonicadaptation", otherwise known as the happiness treadmill.
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Researchers from Harvard and the University of British Columbia have demonstrated this effect, called hedonicadaptation, in a study using real-life candy bars.
Ús de hedonic treadmill en anglès
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The biological glass ceiling Evolutionary biologists offer a complementary explanation for the hedonictreadmill.
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The hedonictreadmill is real; if you make more, it's OK to spend more.
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Economists call this the ' hedonictreadmill'; the rest of us call it 'keeping up with the Joneses'.
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Lottery winners could take account of hedonictreadmill and social comparison effects when they spend their money.
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In their pursuit of happiness, people are stuck on the proverbial " hedonictreadmill", running faster and faster but getting nowhere.